The Shelf · Curated by James Hicks

Tested. Kept. Recommended.

30+ years testing tech, working the trade show floor, and running my own studio. This is what stays on the shelf — the gear, tools, books, and places worth your time. Nothing here is here by accident.

4 collections 10 picks No hype. Just the picks.
Heads up: Some links here are affiliate links. If you buy through them I may earn a small commission at no extra cost to you. It never influences what makes The Shelf — I only feature gear I actually use or would tell a friend to get.
Collection 01 · Creator Gear

The Kit.

Cameras, mics, capture, lighting. What runs when the ON AIR light is on.

02 picks
Shure SM7dB Broadcast
$$$

Shure SM7dB Broadcast Microphone

The mic that finally made me retire my SM7B. Built-in preamp means one less box in the signal chain — no more Cloudlifter to plug in.

If you're on the fence between this and the standard SM7B, the built-in preamp is what tips the decision. Especially if you're running Ecamm without a dedicated interface.
Elgato Stream Deck
$$$

Elgato Stream Deck XL

32 keys. Every scene switch, every effect trigger, every VO drop. Hardwired to Ecamm. Never going back.

The XL is worth it over the regular Stream Deck if you actually run multi-show broadcasts. Fewer than 15 buttons and you'll fill the standard one and hate it.
Collection 02 · Home Office

The Studio.

The desk setup that survives 12-hour build sprints. Ergonomics, cable management, focus.

03 picks
Mac Studio (M-series)
$$$$

Mac Studio (M-series)

The workhorse. Handles 4K multi-cam Ecamm streams, dev builds, and Notion at the same time without breaking a sweat.

If you're not doing serious video production or dev work, you're paying for capability you'll never use. Get the M4 Mac Mini instead — it'll handle 90% of creator work.
$$$$

Vestaboard Note (3×15)

The signal light in my studio. On-air status, current show, live viewer count. Feels like magic every time it flips.

It's genuinely useful AND it's a conversation starter for every video call I take. Two-in-one investment. I run mine via a custom Node.js console — the Cloud API is straightforward once you get past the pixel-encoding gotchas.
Bambu Lab P2S
$$$

Bambu Lab P2S 3D Printer

Ran mine hard for 3 months. Quality is Prusa-tier at a fraction of the price. Actually the printer I recommend to newcomers now.

If you're new to 3D printing and don't want to become a printer maintenance engineer, this is the one. Fires up out of the box. AMS unit is a real quality-of-life upgrade if you can swing the bundle.
Collection 04 · Books

The Reads.

Books that shaped how I think about tech, business, and craft. Non-fiction only. No airport-bookstore nonsense.

02 picks
The Cold Start
$

The Cold Start Problem — Andrew Chen

Andrew Chen. If you're building anything network-effect-driven, this is the map. I re-read parts of it every time I hit a growth wall.

The chapters on cold-start problems for two-sided networks are the ones I keep coming back to. Directly influenced how I thought about the Digital Collective launch.
Free

Shape Up — Ryan Singer / Basecamp

Basecamp's product methodology. Changed how I scope my own build sprints — 6-week appetites, no roadmaps.

Free to read online, but the physical copy is worth having if you actually implement this. The "appetite" framing alone is worth the price.
Collection 06 · Software & Services

The Tools.

Software subscriptions worth paying for. Free tools that punch above their weight. What I actually use — not what's trending.

03 picks
$$

Ecamm Live

Every stream, every recording, every OBS-alternative recommendation ends here. Mac-native. Scene management that's actually usable.

OBS on Mac is a compromise. Ecamm was built for Mac from day one — it shows in the reliability. Been using it for years across tek FORUM, TEK INTEL, vibe.code, all of it.
Free

Notion

Where TEK INTEL lives, where meeting prep lives, where The Shelf's database lives. Not for everyone, but I'm all-in.

The learning curve is real — plan a weekend to actually build it out for your workflow. Once you cross the setup hump, it becomes your second brain. Free tier is fully usable for individuals.
Free

Cal.com

Open-source Calendly alternative. Embeds cleanly on my own site — visitors book without leaving hicksnewmedia.com.

Migrated from Lunacal to Cal.com in 2026 to get better embed control and multi-event-type support. The self-host option is there if you're paranoid about data — I use the hosted version for now.