The Shelf · Curated by James Hicks

Tested. Kept. Recommended.

30+ years testing tech, working the trade show floor, and running my own studio. This is what stays on the shelf — the gear, tools, books, and places worth your time. Nothing here is here by accident.

5 collections 31 picks No hype. Just the picks.
Heads up: Some links here are affiliate links. If you buy through them I may earn a small commission at no extra cost to you. It never influences what makes The Shelf — I only feature gear I actually use or would tell a friend to get.
Collection 01 · Creator Gear

The Kit.

Cameras, mics, capture, lighting. What runs when the ON AIR light is on.

06 picks
Shure SM7dB Broadcast
$$$

Shure SM7dB Broadcast Microphone

The mic that finally made me retire my SM7B. Built-in preamp means one less box in the signal chain — no more Cloudlifter to plug in.

If you're on the fence between this and the standard SM7B, the built-in preamp is what tips the decision. Especially if you're running Ecamm without a dedicated interface.
Elgato Stream Deck
$$$

Elgato Stream Deck XL

32 keys. Every scene switch, every effect trigger, every VO drop. Hardwired to Ecamm. Never going back.

The XL is worth it over the regular Stream Deck if you actually run multi-show broadcasts. Fewer than 15 buttons and you'll fill the standard one and hate it.

iPhone Pro

The B-roll camera, scratch recorder, livestream second-screen, and on-the-go editing rig all in one. The newest Pro shoots ProRes; everything else is downstream.

Latest Pro direct
amaran

amaran

Aputure's creator-focused line — color-accurate LED lighting with app and Bluetooth control. Clean key light for talking-head and product shots without the cinema-rig budget.

See Lights direct

DualShot Recorder

Records portrait and landscape simultaneously from the iPhone's dual rear cameras — one take, two synced files, no reshoot. Built by Derrick Downey Jr.

Elgato Stream Deck
$$$

Elgato Stream Deck + XL

36 keys, Touch Strip PLUS the control knobs. Enough said. This is currently my studio standard
Collection 02 · Home Office

The Studio.

The desk setup that survives 12-hour build sprints. Ergonomics, cable management, focus.

03 picks
Mac Studio (M-series)
$$$$

Mac Studio (M-series)

The workhorse. Handles 4K multi-cam Ecamm streams, dev builds, and Notion at the same time without breaking a sweat.

If you're not doing serious video production or dev work, you're paying for capability you'll never use. Get the M4 Mac Mini instead — it'll handle 90% of creator work.
Vestaboard Note (3×15)
$$$$

Vestaboard Note (3×15)

The signal light in my studio. On-air status, current show, live viewer count. Feels like magic every time it flips.

It's genuinely useful AND it's a conversation starter for every video call I take. Two-in-one investment. I run mine via a custom Node.js console — the Cloud API is straightforward once you get past the pixel-encoding gotchas.
Bambu Lab P2S
$$$

Bambu Lab P2S 3D Printer w/ AMS 2 Pro

Ran mine hard for 3 months. Quality is Prusa-tier at a fraction of the price. Actually the printer I recommend to newcomers now.

If you're new to 3D printing and don't want to become a printer maintenance engineer, this is the one. Fires up out of the box. AMS unit is a real quality-of-life upgrade if you can swing the bundle. I highly suggest getting the AMS2 Pro at initial purchase (you’re going to end up buying it anyway!)
Collection 03 · Smart Home & Gadgets

The Home.

Tech that makes daily life better. Nothing that just adds another app to check.

03 picks
Ecobee Smart Thermostat
$$

Ecobee Smart Thermostat

Learns your patterns without being creepy about it. Alexa-integrated. Works with the HomeKit setup I actually use.

Rokid

Lightweight AR glasses that float a display into your field of view — for spatial computing experiments, second-screen monitoring, and testing wearable tech before it goes mainstream.

Explore Rokid direct
Ray-Ban Meta

Ray-Ban Meta

Capture POV photo and video hands-free, take calls, and run Meta AI from your face — in a frame people don't clock as tech. The most wearable on-ramp to camera-glasses content.

See Glasses direct
Collection 04 · Books

The Reads.

Books that shaped how I think about tech, business, and craft. Non-fiction only. No airport-bookstore nonsense.

02 picks
The Cold Start
$

The Cold Start Problem — Andrew Chen

Andrew Chen. If you're building anything network-effect-driven, this is the map. I re-read parts of it every time I hit a growth wall.

The chapters on cold-start problems for two-sided networks are the ones I keep coming back to. Directly influenced how I thought about the Digital Collective launch.
Free

Shape Up — Ryan Singer / Basecamp

Basecamp's product methodology. Changed how I scope my own build sprints — 6-week appetites, no roadmaps.

Free to read online, but the physical copy is worth having if you actually implement this. The "appetite" framing alone is worth the price.
Collection 06 · Software & Services

The Tools.

Software subscriptions worth paying for. Free tools that punch above their weight. What I actually use — not what's trending.

17 picks
Free

Notion

Where TEK INTEL lives, where meeting prep lives, where The Shelf's database lives. Not for everyone, but I'm all-in.

The learning curve is real — plan a weekend to actually build it out for your workflow. Once you cross the setup hump, it becomes your second brain. Free tier is fully usable for individuals.
Free

Cal.com

Open-source Calendly alternative. Embeds cleanly on my own site — visitors book without leaving hicksnewmedia.com.

Migrated from Lunacal to Cal.com in 2026 to get better embed control and multi-event-type support. The self-host option is there if you're paranoid about data — I use the hosted version for now.

Ecamm

Multi-scene production, guest interviews, remote callers, lower-thirds, NDI inputs. Everything you'd build in OBS, but actually pleasant to use on a Mac.

Try Ecamm direct

Riverside.fm

Each participant records locally at full quality, then tracks auto-upload and align. No more "sorry, my Wi-Fi cut out" as a quality excuse.

Descript

Transcription-based audio and video editing — remove filler words across an interview in one click, generate captions, rough-cut from the transcript. Biggest time-saver in the studio.

Try Descript direct

CapCut

Reels, Shorts, TikToks — the templates, captions, and AI tools turn a 20-minute episode into a week of social cutdowns in an afternoon.

Visit CapCut direct
Claude (Anthropic)

Claude (Anthropic)

Research, scripting, strategy, content frameworks, code review. Handles long-context reasoning where most LLMs lose the plot — and it doesn't hallucinate citations.

Visit Claude direct
VidIQ

VidIQ

Keyword research, competitor benchmarking, thumbnail testing, and outlier discovery — the difference between guessing what to publish and knowing.

Visit VidIQ direct

superwhisper

On-device AI dictation that turns talking into clean, formatted text anywhere on the Mac. Drafts and prompts at speaking speed — audio never leaves your machine.

martin

A personalized AI assistant that plugs into your calendar, inbox, and tasks to handle the busywork — scheduling, reminders, follow-ups — so the day runs without manual triage.

Meet martin direct

littlebird

An AI assistant that integrates with the tools you already work in — surfacing context, automating steps, and cutting the app-switching that fragments a workday.

Google Workspace

Calendar runs the weekly rhythm. Gmail keeps the work moving. Drive holds the archive. Workhorse tier, never glamorous.

See Plans direct

GitHub

Every HNM property's source lives here. The deploy pipelines run from here. Version control isn't just for developers — it's for anyone who edits anything important.

Visit GitHub direct

mesh

Keeps track of the people in your network — context, last touch, and follow-ups — so important relationships don't go cold. The system behind staying connected at scale.

Visit mesh direct

Publer

Social media management and scheduling across every platform from one queue.

Visit Publer direct
Fourthwall

Fourthwall

Storefront, payments, fulfillment, custom domain — all out of the box. Powers merch.hicksnewmedia.com. Zero ops overhead means more time on the products themselves.

Shop Merch direct

Captions.ai

Auto-captions, AI editing, eye-contact correction, and AI avatars for short-form. Turns raw talking-head footage into platform-ready clips fast.

Try Captions direct